With the opening of a new private dining experience at Chapel Street institution, Tokyo Tina, I was engaged by Commune Group to design a fresh brand identity that stayed true to the original Tokyo Tina essence. The brief was to create and develop a brand story, design website and all print collateral, art direct and produce a small hype reel with social media rollout. This new identity inspired a comprehensive brand refresh, resulting in a cohesive and fresh brand image. Collaborating with several photographers, I curated a blend of archival imagery that complemented the new concept and could be used interchangeably across social media and other assets. The identity was built around the concept of voyeurism, escaping through the lens of someone else’s life. Encapsulated by the interior design reminiscent of a Japanese train, transporting guests to an authentic and immersive dining experience.